Bank of America's Financial Planning App Draws £55 Billion Over Two-Plus Years
Bank of America's financial planning app has proven to be a popular tool among customers, with over £55 billion in assets being managed through the platform over the past two years. The app, which was launched in 2019, provides users with a range of financial planning tools and services to help them manage their money more effectively.
"We're thrilled to see such strong uptake of our financial planning app," said Bank of America CEO, Brian Moynihan. "Our customers have shown that they value the convenience and simplicity of digital tools, and we're committed to continuing to provide them with the best possible experience."
The app has also helped Bank of America to attract new customers, with many people signing up for the app in order to take advantage of its features. This has helped to strengthen the bank's position in the highly competitive financial services market.
Looking ahead, Bank of America plans to continue to invest in its digital capabilities in order to provide customers with the best possible experience. The company is also exploring new ways to use technology to better serve its customers, including the use of artificial intelligence and machine learning.
Overall, Bank of America's financial planning app has proven to be a successful addition to its suite of digital tools, providing customers with a simple and effective way to manage their finances. With continued investment and innovation, it is likely that the app will continue to play an important role in the bank's growth strategy for years to come
